Gurraj

OSP: Audience and Industries Blog Tasks Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product). 5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply  Blumler and Katz's Uses and Gratific...

OSP: Language and Representation Blog Tasks Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. sites: Rashford - high-quality images of Marcus Rashford in professional campaign settings + costume Kim - promotion of products (e.g. SKIMS) social media conventions: Rashford - Instagram stories / tweets showcasing campaigns and recognitions Kim - moments with family & children + content from events or production 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media. - Convergence on his website which links all of his social pages to the brand - Images of football career and Man Utd reposts - Logo on website and as profile image establishing an identity for his brand 3) How does Kim Kardashian's website and social m...

  OSP : Introduction To Influencers (Blog Tasks) 1) What years did YouTube, Twitter and Instagram launch? YouTube (2005) Twitter (2006) Instagram (2010) 2) What is the definition of an influencer? Someone with the ability to influence another or many (audience) 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian:  359 million followers Brand Promotion: SKIMS 4) How big is the influencer industry according to the article? It mentions that   by the end of 2019, the influencer marketing industry was worth some $8 billion Further on in the article, it mentions that even the Government is using them like paying Love Island stars to promote the NHS Test & Trace Service 5) What are the problems associated with being an influencer? - Constant attention would be overwhelming for some - Endless hours spent on photoshoots - Sometimes changing outfits in c...

Preliminary Exercise Feedback and Learner Response LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision. I will be creating two video adverts as it seems like the more finer choice for the coursework. - Plan, creating adverts that will be far more polished and more suitable for the product.

Paper 1 Assessment Learner Response 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW - You start well and there's plenty of potential here but overall this needs to be a useful lesson in the level of work and preparation required in Year 11 EBI - Revision: Narrative Theory, Terminology, CSP details. - Revise / Practice social + cultural contexts questions. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort....

Print Advert Pre-Production: Blog Tasks SCRIPT: FIELD - DAY - ADVERT 1 - GROUND SHOT (AMBIENCE) - BLACK & WHITE - CHARACTER WORKOUT - SLOWS - EXHAUSTED, CHARACTER PUTS HIS HAND UP INTO THE SKY ABRUPTLY - PRODUCT SHOT, CROSSFADE - PRODUCT SHOT, LIGHTING - CHARACTER HANDED PRODUCT - KENDRICK LAMAR'S "REINCARNATED" - BLACK & WHITE TRANSITION TO COLOUR - FAR SHOT, CHARACTER DRINKING PRODUCT - SHOULDER SHOT - WORKOUT MONTAGE RESUMES - TRANSITIONS TO PRODUCT - LOGO - SLOGAN - END.  1) Plan your advertising campaign 1) What brand of health drink are you going to use? You can use an existing drink. Huel 2) New slogan for the health drink (MUST be original - cannot be existing slogan):  "Refresh Your Drive" 3) Main character(s) that will appear in your adverts:  Brother + Myself 4) Main image 1: What will your first advert look like?  An open field with high saturation, appealing for all ages and suits the theme of healthiness - Character sitting on the floor, bo...

Coursework Preliminary Exercise 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. I plan to create an advert around 30 seconds about a young student athlete who struggles with keeping a consistent pace in his running. To help combat this problem, the healthy + energetic drink will replenish his energy and make him feel refreshed, which will help him resume his run. It will start off with an establishing shot in a field with motivating and upbeat music, which will slowly fade away as the character gives up from stamina. At the middle point of the advert, the character will be reaching into their bag for the drink and cut seamlessly to the character drinking it, which shortly after will allow them to resume faster with determination, and the music will fade back in as an uprising climax moment, followed by the product's name titled in the last few seconds that...

Summer Project 2024 : Coursework Planning Innocent Drinks 1) What is the  unique selling point  of the product? In the Innocent Drinks' Adverts, there is a common reoccurring representation of fruits along with the drink, further pushing the narrative of being a consistent healthy drink. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. In the adverts, there is an element of saturation in the environment surrounding the product. The background being nature reinforces the audience's view of healthiness & reliability on the brand. The display of the product is colourful and appropriate for younger ages. T he font is  child-like,  inviting and there are no use of CAPITAL letters to make the brand appear more friendly. Although this advert is reasonable for all ages, it is more appealing to the younger side and adults with healthy diets or children. 3) What do you n...

KISS FM:  Breakfast Show CSP Blog Tasks Audience 1) Read page 2. What is KISS FM's mission? Delivering the latest trends across each platforms, attracting the younger audience 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Target audience, 15-34. Mostly young trendsetters 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  They reach audience by: Multi-Platform access, live shows, exclusive content, events, social media engagement and their app 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  KISS Fresh offers the latest urban and rhythmic music, featuring exclusive first plays and renowned DJs, accessible on DAB, Freeview, Sky, online, the KISS Kube app, and social media....