Gurraj

OSP: Audience & Industries - Blog Tasks Audience 1)  Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover bot h  demographics and psychographics . Kim Kardashian aims for typically a young female audience where her business should thrive - as she is a major face of beauty products. Some brands: SKIMS, KKW Beauty. + Kim Kardashian's target audience should range from potentially Middle Class to Upper Middle Class as the products promoted by her are heftily and luxuriously  priced (Some even being throwaway objects) 40% of Instagram users are also aged under 23 and to my research: there are 2 billion active users and with Kardashian's massive following of around 350 million, they are far more likely to be around that age demographic. Marcus Rashford's audience is more diverse than Kim Kardashian's as he branches out rather than exclusively being in his football space - He has a male audience of 76.7% on Inst...

Introduction to Newspapers 1) What type of news can you typically find in a  tabloid  newspaper? Gossip, celebrities, sports, crime, drama, entertainment - easier to read 2)  What type of news can you typically find in a  broadsheet  newspaper? serious - politics, businesses, formal tone 3) If someone is  left-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? The Labour Party - The Mirror 4) If someone is  right-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? The Conservative Party - The Daily Telegraph - The Times 5) Why has there been a decline in newspaper sales in the last 25 years? With the rise of the internet in the 2000s, newspapers began to serve less purpose due to the quick access of digital news, streaming, videos & with the younger generation growing up with this technology are less likely to glance at newspap...

December Mock Exam: Learner Response Blog Tasks 1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. Feedback: "WWW - This is a solid exam with the potential to go much higher: your opinions on media issues are strong." "EBI - 20-mark essays are the key to a 6+ grade. Paragraph depth, organising your argument and providing examples from the CSPs will help here." 2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a  definition and example of non-diegetic sound (Q1.1 and 1.2). All sounds made by or heard by the characters (e.g. conversation, footsteps...) 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. 1....

OSP: Language and Representation Blog Tasks Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. sites: Rashford - high-quality images of Marcus Rashford in professional campaign settings + costume Kim - promotion of products (e.g. SKIMS) social media conventions: Rashford - Instagram stories / tweets showcasing campaigns and recognitions Kim - moments with family & children + content from events or production 2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media. - Convergence on his website which links all of his social pages to the brand - Images of football career and Man Utd reposts - Logo on website and as profile image establishing an identity for his brand 3) How does Kim Kardashian's website and social m...

  OSP : Introduction To Influencers (Blog Tasks) 1) What years did YouTube, Twitter and Instagram launch? YouTube (2005) Twitter (2006) Instagram (2010) 2) What is the definition of an influencer? Someone with the ability to influence another or many (audience) 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian:  359 million followers Brand Promotion: SKIMS 4) How big is the influencer industry according to the article? It mentions that   by the end of 2019, the influencer marketing industry was worth some $8 billion Further on in the article, it mentions that even the Government is using them like paying Love Island stars to promote the NHS Test & Trace Service 5) What are the problems associated with being an influencer? - Constant attention would be overwhelming for some - Endless hours spent on photoshoots - Sometimes changing outfits in c...

Preliminary Exercise Feedback and Learner Response LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision. I will be creating two video adverts as it seems like the more finer choice for the coursework. - Plan, creating adverts that will be far more polished and more suitable for the product.

Paper 1 Assessment Learner Response 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW - You start well and there's plenty of potential here but overall this needs to be a useful lesson in the level of work and preparation required in Year 11 EBI - Revision: Narrative Theory, Terminology, CSP details. - Revise / Practice social + cultural contexts questions. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort....

Print Advert Pre-Production: Blog Tasks SCRIPT: FIELD - DAY - ADVERT 1 - GROUND SHOT (AMBIENCE) - BLACK & WHITE - CHARACTER WORKOUT - SLOWS - EXHAUSTED, CHARACTER PUTS HIS HAND UP INTO THE SKY ABRUPTLY - PRODUCT SHOT, CROSSFADE - PRODUCT SHOT, LIGHTING - CHARACTER HANDED PRODUCT - KENDRICK LAMAR'S "REINCARNATED" - BLACK & WHITE TRANSITION TO COLOUR - FAR SHOT, CHARACTER DRINKING PRODUCT - SHOULDER SHOT - WORKOUT MONTAGE RESUMES - TRANSITIONS TO PRODUCT - LOGO - SLOGAN - END.  1) Plan your advertising campaign 1) What brand of health drink are you going to use? You can use an existing drink. Huel 2) New slogan for the health drink (MUST be original - cannot be existing slogan):  "Refresh Your Drive" 3) Main character(s) that will appear in your adverts:  Brother + Myself 4) Main image 1: What will your first advert look like?  An open field with high saturation, appealing for all ages and suits the theme of healthiness - Character sitting on the floor, bo...

Coursework Preliminary Exercise 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. I plan to create an advert around 30 seconds about a young student athlete who struggles with keeping a consistent pace in his running. To help combat this problem, the healthy + energetic drink will replenish his energy and make him feel refreshed, which will help him resume his run. It will start off with an establishing shot in a field with motivating and upbeat music, which will slowly fade away as the character gives up from stamina. At the middle point of the advert, the character will be reaching into their bag for the drink and cut seamlessly to the character drinking it, which shortly after will allow them to resume faster with determination, and the music will fade back in as an uprising climax moment, followed by the product's name titled in the last few seconds that...

Summer Project 2024 : Coursework Planning Innocent Drinks 1) What is the  unique selling point  of the product? In the Innocent Drinks' Adverts, there is a common reoccurring representation of fruits along with the drink, further pushing the narrative of being a consistent healthy drink. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. In the adverts, there is an element of saturation in the environment surrounding the product. The background being nature reinforces the audience's view of healthiness & reliability on the brand. The display of the product is colourful and appropriate for younger ages. T he font is  child-like,  inviting and there are no use of CAPITAL letters to make the brand appear more friendly. Although this advert is reasonable for all ages, it is more appealing to the younger side and adults with healthy diets or children. 3) What do you n...