Gurraj

  Music Video: Final index 1)  Music Video: Introduction 2)  Music Video: BLACKPINK - How You Like That CSP 3)  Music Video: Arctic Monkeys - I Bet You Look Good On The Dancefloor CSP

ARCTIC MONKEYS Arctic Monkeys: Audience 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. Their early releases talk about getting drunk and doing teenager things which can be relatable to that type of audience that are teenagers or young adults. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Realism, they are wearing regular costumes and the energetic performance of the band gives a lively atmosphere of a dancefloor for viewers. It could also stimulate social interaction and portrays their confidence. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 2005? Sharing Arctic Monkeys' music through file-sharing websites/platforms which increased the band's exposure leading to more

1) What are the key conventions of music video? The location, lighting, effects/editing, movement 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? In the 1980s 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched in 1981 and was important as it was a platform for music videos, making it beneficial for the industry. 5) How are music videos distributed and watched in the digital age? Through advertising/marketing, promoting their M/V which typically their label would do Extension tasks Read this  Guardian feature asking whether YouTube is good or bad for the music industry . What is your opinion on this crucial question? Read this  Guardian feature on how videogames are now more important than music videos  for br

BLACK PINK Blog Tasks Audience 1) What are BLACKPINK fans known as - and what would the demographics / psycho graphics be for the BLACK PINK audience? BLACK PINK fans are known as Blinks and their demographics age is primarily young adults and teenagers. Their audience also tends to lean towards females and also they are worldwide (mainstream) 2) What audience pleasures are offered by the music video for How You Like That? The editing, cinematography, effects provides entertainment as these are visually stunning additions and in depth behind the scene video can introduce the audience to the Korean band. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 0:42 can be appealing to the BLACK PINK audience as it features dancing which Blinks typically seem to enjoy as their dance video has 1.5 billion views on YouTube. 4) How was the How You Like That music video marketed and promoted to t

1 )  Magazines: Tatler magazine CSP 2)  Advertising Assessment Learner Response   3)  Magazines: Heat magazine CSP

  TATLER Case Study Blog Tasks Introduction - Tatler Media Pack 1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? Introduced via quote and explanation of Tatler's purpose. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? 89% female, ABC1 90%, Average HHI: £247,168 , London/SE: 57%, Average Age: 29. These suggest that the average Tatler reader is quite wealthy, mostly women and are approaching their 30s, stable. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? £847 million spent on fashion in the past year, they 'often buy fashion products after seeing things advertised in magazines' 4) Go to  page 10 . What are the specia

 h e a t  Case Study Blog Tasks Introduction - Heat Media Pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. They bring readers a unique, quality experience. Heat has the celeb contacts to give readers the exclusive every time. All-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? They offer giving knowledge and conversation starters they can show off 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Clothing, online's hottest must-buys, heat will tell them how to get THAT look. Provide tips and tricks from working on dress across a whole week to hairstyles to keep you

 Advertising Assessment Learner Response: Blog Tasks 1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW - This is a solid assessment but also a useful lesson in how much detail we need to know about the CSPs. I appreciate you didn't have revision / preparation time for this EBI - Detailed reference to the CSPs required in answers - be specific. - Focus on the question: particularly Q4 - Need to write in some depth for 12 marks 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 2 Q2: 5 Q3: 3 Q4: 4 3)  Look specifically at  question 2  - the OMO 12-mark question. Pick out  three  points from the mark scheme that you didn't include in your answer.  1 -  Idea of cleanliness being next to godliness. 2 -  A mundane task is made to seem exciting and rewarding – ie the image and the way it is anchored with ‘This’ll shake you, Mother!’ 3 - 

1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign  

 Media: Represent NHS Blood & Transplant Campaign 1) What does BAME stand for?  Black, Asian and Minority Ethnic 2) Why is there a need for blood in the BAME community? Because there isn't enough diversity and it needs to match the blood type 3) What does this advert want people to do once they've seen it (the 'call to action')? They want the BAME Community to donate their blood more  4) Why is the advert called 'Represent'? It's a way to get their point across to Black, Asian and Ethnic people to represent by donating their blood 5) Why have the producers featured famous BAME celebrities in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. They have chosen celebrities as they usually have a good image and somewhat are reliable and relatable as the  celebrities selected are part of the BAME Community, Ade Adepitan, Lady Leshurr, Mariah Idris

 Media: Galaxy 'Chauffeur' Advert - Blog Tasks 1) What key conventions of TV advertising can you find in the Galaxy advert? Narrative, use of music, slogan, celebrity 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message for this Galaxy advertisement is hinted at in the slogan, "Why have cotton when you can have silk?" Silk is a material that is more luxurious than cotton, and in the advertisement itself, we can visibly see that the woman eats the chocolate in the fancy car, which presents Galaxy as a luxury lifestyle. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Because she was a Hollywood film star in the 1950s and the advertisement setting was set in the 1950s, Audrey Hepburn had passed away; therefore, they used CGI and permission from the Hepburn family to make it happen, as they seemed to have wanted the advert to rely

 Media: OMO Advert 1) What year was the advert produced? 5th May, 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s, women were mostly represented in advertisements according to gender roles and society's expectations during that time. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The heading message "OMO makes whites bright" promotes the product by having a clear message about the product's key benefit, which is cleaning. The white border with spikes represents shininess with a comic book feel that made the text stand out and made it exciting and reinforces the slogan with white. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The

 Media: Gender Representation In Advertising | Blog Tasks 1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women were depicted as homemakers often so they were responsible for maintaining a perfect household and they were portrayed as always being cheerful and happy (kitchen product adverts usually tend to show women with smiles) 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Inability to pilot/driving a car, having tons of makeup to look their best. 5) How do your chosen adverts suggest