Gurraj

  OSP : Introduction To Influencers (Blog Tasks) 1) What years did YouTube, Twitter and Instagram launch? YouTube (2005) Twitter (2006) Instagram (2010) 2) What is the definition of an influencer? Someone with the ability to influence another or many (audience) 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian:  359 million followers Brand Promotion: SKIMS 4) How big is the influencer industry according to the article? It mentions that   by the end of 2019, the influencer marketing industry was worth some $8 billion Further on in the article, it mentions that even the Government is using them like paying Love Island stars to promote the NHS Test & Trace Service 5) What are the problems associated with being an influencer? - Constant attention would be overwhelming for some - Endless hours spent on photoshoots - Sometimes changing outfits in c...

Preliminary Exercise Feedback and Learner Response LR: As your learner response, write what you are planning to make for your real coursework. Will you choose to make the 2 video adverts or 3 print adverts? Explain your decision. I will be creating two video adverts as it seems like the more finer choice for the coursework. - Plan, creating adverts that will be far more polished and more suitable for the product.

Paper 1 Assessment Learner Response 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). WWW - You start well and there's plenty of potential here but overall this needs to be a useful lesson in the level of work and preparation required in Year 11 EBI - Revision: Narrative Theory, Terminology, CSP details. - Revise / Practice social + cultural contexts questions. 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Athletic body connotes that the subject is in condition and well prepared for the ‘battle’. • No direct address but the subject’s eyes are focused on pushing the heavy tyre (physical exertion) which connotes determination and power in the face of adversity. This is reinforced by his facial expression which has his mouth open in a roar which connotes supremacy and effort....

Print Advert Pre-Production: Blog Tasks SCRIPT: FIELD - DAY - ADVERT 1 - GROUND SHOT (AMBIENCE) - BLACK & WHITE - CHARACTER WORKOUT - SLOWS - EXHAUSTED, CHARACTER PUTS HIS HAND UP INTO THE SKY ABRUPTLY - PRODUCT SHOT, CROSSFADE - PRODUCT SHOT, LIGHTING - CHARACTER HANDED PRODUCT - DON TOLIVER'S "GLOCK" - BLACK & WHITE TRANSITION TO COLOUR - FAR SHOT, CHARACTER DRINKING PRODUCT - SHOULDER SHOT - WORKOUT MONTAGE RESUMES - TRANSITIONS TO PRODUCT - LOGO - SLOGAN - END.  HILLS - NIGHT - ADVERT 2 - HILLS SCENERY VIEW SHOT (CHARACTER LOOKING UP AT THE HILL) - CHARACTER RUNS UP THE HILL - TRAVIS SCOTT'S "TELEKINESIS" - EXHAUSTED, STOPS MIDWAY + TRACK (TELEKINESIS) STOPS - SILHOUETTE  AT THE TOP, THROWS PRODUCT - CATCH - DRINKING + PRODUCT SHOT - TENSE SHOT (AFTER DRINK) - RESUMES RUNNING + TRACK (TELEKINESIS) RESUMES - MOTIVATING SCENE, RUNNING - CHARACTER REACHES THE TOP - SHOT, BEHIND, CHARACTER LOOKING UP AT THE SKY (SCENE+LYRICS MATCH) - LOGO - SLOGAN - ...

Coursework Preliminary Exercise 1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. Statement of intent:  100 words explaining what you plan to make. I plan to create an advert around 30 seconds about a young student athlete who struggles with keeping a consistent pace in his running. To help combat this problem, the healthy + energetic drink will replenish his energy and make him feel refreshed, which will help him resume his run. It will start off with an establishing shot in a field with motivating and upbeat music, which will slowly fade away as the character gives up from stamina. At the middle point of the advert, the character will be reaching into their bag for the drink and cut seamlessly to the character drinking it, which shortly after will allow them to resume faster with determination, and the music will fade back in as an uprising climax moment, followed by the product's name titled in the last few seconds that...

Summer Project 2024 : Coursework Planning Innocent Drinks 1) What is the  unique selling point  of the product? In the Innocent Drinks' Adverts, there is a common reoccurring representation of fruits along with the drink, further pushing the narrative of being a consistent healthy drink. 2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why. In the adverts, there is an element of saturation in the environment surrounding the product. The background being nature reinforces the audience's view of healthiness & reliability on the brand. The display of the product is colourful and appropriate for younger ages. T he font is  child-like,  inviting and there are no use of CAPITAL letters to make the brand appear more friendly. Although this advert is reasonable for all ages, it is more appealing to the younger side and adults with healthy diets or children. 3) What do you n...

KISS FM:  Breakfast Show CSP Blog Tasks Audience 1) Read page 2. What is KISS FM's mission? Delivering the latest trends across each platforms, attracting the younger audience 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. Target audience, 15-34. Mostly young trendsetters 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  They reach audience by: Multi-Platform access, live shows, exclusive content, events, social media engagement and their app 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  KISS Fresh offers the latest urban and rhythmic music, featuring exclusive first plays and renowned DJs, accessible on DAB, Freeview, Sky, online, the KISS Kube app, and social media....

 B      B      C   Radio 1 Launch CSP:  Blog Tasks Historical, social & cultural contexts 1) What radio stations were offered by the BBC before 1967? BBC Home Service, BBC Light, BBC Three 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? BBC Radio 1-2-3-4,  These new stations allowed the BBC to better serve different audience segments with more specialized and focused content, adapting to the evolving media landscape of the time. 3) What was pirate radio and why was it popular? Pirate radio refers to unlicensed and often illegal radio broadcasting, typically from ships or remote locations outside the jurisdiction of the broadcasting authorities. In the UK, pirate radio became particularly popular in the 1960s. Here's why it was popular:  The BBC’s stations before 1967 had limited airtime for pop and rock music. Pirate radio stations filled this gap by providing a continuous strea...